Alberto Marcati

Alberto Marcati holds the Chair of Marketing at the Facoltà di Economia, Università LUISS Guido Carli, Roma, where he teaches at the undergraduate and postgraduate level (MBA, MSc). He was previously on the faculty at the Universita’ della Calabria (1982-1987), at the Universita’ degli Studi di Trieste (1994) and at the Universita’ degli Studi di Bologna (1987-1993, 1995-2001). Since May 1995, he is the area editor for Italy of the International Abstracts of the International Journal of Research in Marketing. Before joining the University, he was with Honeywell Information Systems, at that time one of the major players in Information Technology, in the Marketing Research area, and with Cassina, a leading Italian furniture manufacturer, in charge of Marketing. He received a Licence en sociologie from the Université Catholique de Louvain (Belgium) (1972) and a Laurea in sociologia from Università degli Studi di Urbino (Italy) (1974), as well as an MA in Formal Political Analysis from the University of Essex (UK) (1973) and a Post-Grad Diploma in Management Sciences from the University of Manchester – Institute of Science and Technology (UMIST) (UK) (1975). He is a member of the Societa’ Italiana del Marketing, the European Marketing Academy, the American Marketing Association and of Informs – Institute for Operations Research and the Management Sciences. He held a course of “Marketing Management” at the School of Management of Fudan University.